Retail Tech 2021 — AR Quest & Robot Platformer Game
Description
AR Quest · HelloGPB & Explorer · with ArPoint
Visitors downloaded the app and scanned 10 QR markers hidden across partner stands — split into two groups: "HelloGPB" and "Explorer". Each marker contained a multiple-choice question; correct answers earned achievements. All 10 markers had to be collected within one hour.
GPB Robot Platformer Game
A custom platformer featuring a charismatic GPB robot character — navigating dungeon levels, collecting gadgets, and avoiding traps. Completing the game revealed a hidden code that counted as one of the quest markers, connecting both experiences.
Eco-Box & Card Recycling · with Wallet App
An eco-box at the stand invited visitors to deposit unused plastic bank cards. Scanning its AR marker triggered an animation explaining Gazprombank's card recycling initiative in partnership with the Wallet app — making sustainability tangible and interactive.
My Role
Managed requirements definition and coordinated delivery across ArPoint's development team, Gazprombank's brand and IT teams, and event organisers. Oversaw content production and on-site execution at Retail Tech 2021.
— Defined requirements and coordinated three interactive formats across one external development partner — Managed collaboration with ArPoint: approved technical specifications and supervised on-site installation — Coordinated eco-initiative partnership with Wallet app for card recycling activation — Oversaw content production and on-site execution