Startup Village 2021 — Bank of the Future: Innovation, ESG & Digital Art
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Description
Gazprombank's Startup Village 2021 stand was organised around the UN Sustainable Development Goals and brought together 11 experiences spanning augmented and virtual reality, voice AI, digital art, wearable payments, behavioural research and circular-economy initiatives.
Stand Activations
"Brick" Art Object + NFT · LIBERTILE x GPB
Created with industrial designer Mikhail Tsaturyan (Libertile) in GPB Space style from recycled bank cards — symbolising the transition from physical cards to digital solutions. Exists as both a physical installation and a digital asset backed by an NFT token. Post-event, pieces were placed in Aquamarin and Oasis business centres.
"Elen" Voice AI Assistant · with EORA
A virtual voice assistant designed to answer questions about topics ranging from the digital rouble and virtual cards to NFTs and tokenisation. It combined speech synthesis and recognition, free-text question classification and lip-synchronisation for the avatar.
AR Quest · 17 UN SDGs · with ArPoint
Visitors downloaded the ArPoint-developed mobile app and scanned QR markers hidden across partner stands. Each marker displayed one of the 17 UN Sustainable Development Goals in AR — a cube appearing on screen with special effects. No time limit; prizes awarded at the Gazprombank stand upon completion.
Wearable Payment Devices · with Mastercard
Six contactless payment solutions launched simultaneously — Alioth Pay, Garmin Pay, ISBC Pay, Rosan Pay, Swatch Pay, and Mi Smart Band 4 NFC. Gazprombank was the first major Russian bank to launch this many wearable payment options at once.
Interactive 3D City Map + Platformer Game · with ArPoint
A living animated 3D city model on a touch table — cars on roads, people in parks, windmills turning. Tapping red "pins" above city infrastructure objects triggered animated videos showing how Gazprombank finances each element. Complemented by a robot platformer game at the stand.
Card & Badge Recycling · with Sobirator & Wallet
A collection point for unused plastic bank cards and event badges for immediate post-event recycling — organised jointly with the Sobirator recycling project and the Wallet app.
VR Art Gallery · with Immergity
A virtual gallery of Gazprombank's corporate art collection — the only corporate collection in Russia. Developed with Immergity, a digital platform and content studio.
"VR Journey Inside a Painting" · with Alexander Sploshnov
An immersive VR experience by director and CG/VFX artist Alexander Sploshnov. The work "Unthinkable Impulse" was adapted specifically for Gazprombank, placing visitors inside a living digital artwork in real time.
Neuromarketing Research · with FastTest
Five-minute sessions recording visitors' psycho-emotional reactions to the virtual art exhibition experience using biometric and behavioural tracking technology.
Solar Module · Watts Battery
A smart, silent, eco-friendly energy storage device powered by solar panels or the grid — managed via app. At the stand, the module powered a branded micromarket, demonstrating sustainable energy in action.
Space Food Micromarket · with Briskly
A branded contactless micro-market where visitors could purchase space food for a symbolic one rouble, providing a live demonstration of Gazprombank's payment technology.
My Role
Led Gazprombank's end-to-end participation as official partner — from concept and planning to post-event reporting. Coordinated cross-functional teams across Innovation, Marketing, PR, IT, and Sustainability.
Key contributions:
- Negotiated partnership package: exhibition space, expert speaking sessions, programme integrations, participant database access
- Managed production and coordination of all 11 stand activations across 8 external partners
- Captured and qualified 100+ startup leads for the corporate innovation pipeline
- Delivered post-event report with engagement metrics and recommendations
Quote
SourceAt Startup Village, Gazprombank presented a booth with a strong focus on innovative technologies within the framework of sustainable development and responsible consumption.