Startup Village 2022 — Innovation Stand: Touch Panel, Sensor Wall & Virtual Space
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Description
For Startup Village 2022, Gazprombank presented three connected experiences under the GPB Space brand: two interactive installations developed with ArPoint and the debut of the Innovation Spaceship virtual environment, developed with Immergity. The stand combined product storytelling, interactive digital art and a reusable online showcase.
Stand Activations
Touch Panel — Startup Journey · with ArPoint
An interactive touchscreen visualising nine startup-support routes. Visitors explored each option through animated videos and could submit an application to the relevant bank team by scanning a QR code.
Kinect Sensor Wall — Living Art · with ArPoint
A motion-reactive wall using a Kinect sensor to detect visitors' body movements and convert them in real time into abstract visuals in GPB Space brand colours. In standby mode, the installation drew attention autonomously; when visitors approached, it transformed them into a moving digital artwork.
GPB Virtual Space: Innovation Spaceship — World Premiere · with Immergity
The first presentation of Gazprombank's virtual marketing environment, developed with digital-platform studio Immergity. The Innovation Spaceship visualised the bank's technology agenda and IT-brand projects for both on-site and remote audiences, and was reused for subsequent online events.
My Role
Led Gazprombank's end-to-end participation as official partner — from strategic planning and stakeholder alignment to post-event analytics.
Coordinated cross-functional teams across Marketing, Innovation, PR, IT, and Sustainability.
Key contributions:
- Negotiated partnership package: exhibition space, expert speaking sessions, programme integrations, participant database access
- Oversaw development and production of all three activations; managed collaboration with ArPoint and Immergity, approved technical specifications, and supervised on-site installation
- Coordinated the premiere of GPB Virtual Space: Innovation Spaceship
- Captured and qualified 70+ startup leads for the corporate innovation pipeline
- Delivered post-event report with engagement metrics, media coverage analysis, and recommendations for future activations