BA Tools Ecosystem — lsba.ru
Content platform and SEO hub · six integrated tools · more than 40 pages · 2026
A server-rendered content platform connecting tools for business analysis learning, assessment, quality assurance, knowledge sharing and community. More than 40 pages of original course content are structured for discovery by both search engines and AI crawlers.
Result: transformed a single landing page into a server-rendered platform with more than 40 pages, bringing six independently launched products together through one entry point.
Visit lsba.ruConcept
Each product was originally built to solve a specific problem. lsba.ru became the shared entry point that connects learning, assessment, AI-assisted tools, knowledge and community in one coherent journey. The original static landing page evolved into a server-rendered platform with 35 lecture pages, supporting hub pages, JSON-LD structured data and a sitemap, enabling search engines and AI crawlers to discover and index the content.
Ecosystem platforms
BA Academy
A business analysis learning platform combining theory, practical assignments, gamification and certification.
BA Assessment
A competency-assessment platform for business analysts, with AI-assisted CV screening, indicative level assessment, development recommendations, a technical interview question bank and configurable scoring.
Epic Validator
An AI-assisted tool that reviews epic descriptions against defined agile and requirements-quality criteria.
Backlog Builder
An AI-assisted tool that turns an epic description into a review-ready backlog with use cases, user stories, INVEST scoring, acceptance criteria and CSV export.
Knowledge Base
A structured library of materials — document templates, best practices, frameworks, and business analysis methodologies.
Community
A professional community supporting knowledge sharing, mentoring, networking and collaborative projects.
Why the ecosystem works
Accessible learning
A clear interface and step-by-step guidance reduce the effort required to begin.
Established methodology
Content is grounded in BABOK, IIBA standards and recognised international practice.
Progress tracking
Learners receive progress analytics, recommendations and a skills-development plan.
Connected ecosystem
The products support a continuous journey from learning and practice to assessment and quality assurance.
Designed for discovery
Server-side rendering, structured data and crawler configuration make the content accessible to search engines and AI services.
My role
Conceived and built lsba.ru as the unifying layer for a product family that had grown organically. Defined the shared value proposition, information architecture, content narrative and visual identity. Converted the site from a client-rendered landing page into a server-rendered platform, creating 35 lecture pages and supporting hubs from the original course material. Added JSON-LD structured data, a sitemap and crawler configuration for search and AI discovery. I am also leading the design of shared authentication across all six products, including single sign-on, common user profiles and cross-platform progress tracking.